WaterWipes announced the launch of its most durable wipe yet: the new and improved WaterWipes products are now twice as strong, noticeably thicker and softer, offering an effective clean while gently caring for sensitive skin.

The wipes also have a fresh look featuring an embossed WaterWipes pattern made with softer, finer fibers. The new texture enhances cleaning power while maintaining the purity that makes WaterWipes ideal for tackling messes.

“We know parents want a wipe that’s as gentle as it is effective while being the best for their child’s skin – that’s why we set out to make WaterWipes even better,” says Jennifer Foley, president and general manager of WaterWipes Americas. “Our latest upgrade is our way of showing we’re with parents at every step, working tirelessly to make our wipes stronger and softer, without compromising on purity. WaterWipes is evolving to support parents through the small messes and big milestones alike and this upgrade is just one more way we’re doing that.”

WaterWipes remain plant-based and continue to be the only wipe that is certified “microbiome-friendly” by MyMicrobiome.